How many of you think that American Ads contain more sexual content than in Europe? How many think that European Ads contain more.
Europe Takes Aim at Sexual Stereotyping in Ads about which shaving products will render them more attractive to the opposite sex.
In the first ad, a woman in her underwear appears to be receiving oral sex from a man. In case it wasn't clear enough, background sounds.
In a European context, Manceau and Tissier‐Desbordes (2006) show that French women are more hostile to sex in advertising than men.